Privacy Policy

Welcome to Our Tribe

At Almond Surfboards, we believe in transparency, respect, and building genuine connections—both in the water and online. Just as we craft our boards with intention, we approach your privacy with the same care and attention to detail. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or join our global community of surfers, ocean enthusiasts, and design lovers.

What Information We Collect

To provide you with a seamless, secure, and personalized experience—from browsing our R-Series boards to checking out with your new quiver member—we collect the following types of information:

Information You Provide Directly

• Contact & Identity Details: Name, email address, shipping and billing address, phone number.
• Payment Information: Credit/debit card details (processed securely through our PCI-DSS compliant payment gateway, never stored on our servers), PayPal account information.
• Order Details: Products purchased, sizing preferences, special notes for our crew.
• Communication Records: Messages sent through email or contact forms, feedback, and inquiries.
• Account Information: If you create an account, your login credentials and saved preferences.

Information Collected Automatically

• Device & Browser Data: IP address, browser type, operating system, device identifiers.
• Usage Information: Pages visited, time spent on site, referring website, browsing patterns.
• Location Data: General geographic location (country/region level) to provide relevant shipping information and localized experience.

How We Use Your Information

We use your information thoughtfully and only for purposes that align with our mission to serve the global surfing community:

1. To Process Your Order & Deliver Stoke: To fulfill purchases, process payments, arrange shipping, and send order confirmations. Our crew personally handles each order with attention before it’s dispatched from San Leandro.
2. To Communicate With You: To respond to your inquiries, provide customer support, and send important updates about your order.
3. To Improve Your Experience: To optimize our website, product offerings, and services based on how our tribe interacts with our site.
4. For Security & Protection: To detect and prevent fraud, unauthorized transactions, and other illegal activities.
5. With Your Consent: To send you newsletters, updates about new board models, collaborations (like our Almond x Rivian collection), and community events—only if you’ve opted in.

Sharing & Disclosure of Information

We respect your privacy and do not sell your personal information. We only share your data in these specific circumstances:

• Service Providers: We partner with trusted third parties to help operate our business, such as payment processors (like PayPal), shipping carriers, and IT service providers. These partners are contractually obligated to protect your data and use it only for the services they provide.
• Legal Compliance: We may disclose information if required by law, regulation, or legal process, or to protect the rights, property, or safety of Almond Surfboards, our customers, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice provided to you.

Data Storage & Security

We take the security of your data as seriously as we take crafting a perfect board:

• Encryption: Our website uses industry-standard SSL encryption to protect data transmitted between your browser and our servers.
• PCI-DSS Compliance: Our payment processing is PCI-DSS compliant, ensuring your financial data is handled with the highest security standards.
• Secure Storage: Personal data is stored on secure servers with limited access to authorized personnel only.
• Data Retention: We retain your information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We continuously work to enhance our security practices.

Your Rights & Choices

As a valued member of our tribe, you have rights regarding your personal information:

• Access & Correction: You can request access to the personal information we hold about you and ask for corrections if it’s inaccurate.
• Deletion: You may request deletion of your personal information, subject to certain legal exceptions.
• Opt-Out: You can unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in our emails.
• Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Restrict Processing: You may request that we restrict the processing of your personal information in certain circumstances.

To exercise these rights, please contact us at [email protected]. We’ll respond to your request within 30 days.

Cookies & Tracking Technologies

Like most websites, we use cookies and similar technologies to enhance your browsing experience:

What Are Cookies?

Cookies are small text files placed on your device that help us remember your preferences, understand how you use our site, and provide a more personalized experience.

How We Use Cookies

• Essential Cookies: Necessary for the website to function, such as keeping items in your cart during checkout.
• Performance Cookies: Help us understand how visitors interact with our website, allowing us to improve its performance.
• Functional Cookies: Remember your preferences (like language or region) to personalize your experience.
• Marketing Cookies: Used to deliver relevant advertisements about our boards and gear on other websites (only with your consent).

Your Cookie Choices

You can control cookie settings through your browser preferences. Most browsers allow you to block or delete cookies. However, disabling essential cookies may affect your ability to use certain features of our website, like the secure checkout process.

Children’s Privacy

Our website and products are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

Changes to This Policy

The ocean is always changing, and sometimes our policies need to adapt too. We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by posting the new policy on our website with an updated “Last Updated” date. We encourage you to review this policy occasionally to stay informed about how we protect your information.